If your dream is to become a great web designer with relevant qualifications for the job market today, your must-have certification is Adobe Dreamweaver. Additionally, it's good practice that you learn all about the entire Adobe Web Creative Suite, including Flash and Action Script, to be able to take advantage of Dreamweaver commercially as a web-designer. This can result in you subsequently becoming either an Adobe Certified Professional (ACP) or an Adobe Certified Expert (ACE).

In order to become a well-rounded web professional however, you'll have to get more diverse knowledge. You'll need to bolt on programming skills like HTML, PHP and database engines like MySQL. An excellent grasp of E-Commerce and Search Engine Optimisation (SEO) will also improve your CV and employability.

A capable and specialised consultant (in direct contrast to a salesman) will ask questions and seek to comprehend your current experience level and abilities. This is paramount to calculating the point at which you need to start your studies. Of course, if you have some relevant work-experience or certification, then it's not unreasonable to expect to start at a different point than someone who is new to the field. Starting with a basic PC skills course first will sometimes be the most effective way to get up and running on your IT training, depending on your current skill level.

Many people question why academic qualifications are being replaced by more commercial certificates? Corporate based study (as it's known in the industry) is most often much more specialised. Industry has become aware that a specialist skill-set is what's needed to service the demands of a technically advancing marketplace. Microsoft, CISCO, Adobe and CompTIA dominate in this arena. The training is effectively done through focusing on the particular skills that are needed (together with a relevant amount of background knowledge,) instead of going into the heightened depths of background 'extras' that degrees in computing often do (because the syllabus is so wide).

Just like the advert used to say: 'It does what it says on the tin'. Companies need only to know what they need doing, and then request applicants with the correct exam numbers. They'll know then that all applicants can do what they need.

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